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So, one year on, is there any difference in your views on what the most effective advertising is for your wedding business? Lets see what this year’s results are!

Wedding Magazines 1.15%

Newspaper Advertisements 0%

wedding directories 8.05%

Word of Mouth 19.54%

Features on Blogs 8.05%

Your Website 21.84%

Discussion Forums/Chat Rooms 5.75%

Flyers/Business Cards 2.3%

Wedding Fairs 13.79%

Recommended Supplier lists 4.6%

Facebook 11.49%

Twitter 2.3%

Bebo 0%

pay per click 1.15%

google adverts 0%

Other: 0%

As you will see, the most popular advertising option is ‘website’. In second place is ‘word of mouth’ with ‘wedding fairs’ in third.

It seems the least expensive, or zero cost, options are the most successful for you.

Facebook, blogs and directories have seen a wee increase on last year whilst we suspect some wedding businesses have yet to try Twitter (you should, its very effective!)

Any surprises? Any comments, please post them below!

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Last year we asked wedding suppliers to let us know what types of advertising they found most effective and to comment further to let us know what does and what doesn’t work for you.

One year later, we are asking the same question, to see what’s changed in one year.

Please take part!

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Okay, so about a week ago, out of curiousity, we asked our fellow wedding suppliers to share with us what forms of advertising they felt worked best for them.

As a wedding supplier ourselves (both the directory and wedding photography), we feel we have tried most forms of advertising over the year and have now figured out what works best, but do our fellow suppliers feel the same? Well here are the results of the poll in order of most effective to least effective:

Your Website 23.73% of the vote

Word of Mouth 22.03% of the vote 

Wedding Fairs 13.56% of the vote    

Features on Blogs 10.17% of the vote 

Facebook 6.78% of the vote

Discussion Forums/Chat rooms 6.78% of the vote

wedding directories 5.08% of the vote

Recommended Supplier lists 3.39% of the vote 

Flyers/Business Cards 3.39% of the vote

Twitter 1.69% of the vote

pay per click 1.69% of the vote

Wedding Magazines 1.69% of the vote

Newspaper Advertisements 0% of the vote

Bebo 0% of the vote

google adverts 0% of the vote

Other 0% of the vote

So…are you suprised? Especially at the fact magazine and newspaper advertising features so low? I’m not. To many businesses, starting out, bridal magazines may seem like the best and only way to advertise.

It works for some, but for the majority it wont. It can depend on where your advert is situated and how often  you advertise in that magazine – regular adverts gets you remembered, apparently.

However, I do know of someone who, for a good few years, has taken out a full page advert four times a year at a cost of about £2000 each time.

I don’t know if she haggled a reduced price, but I do know her business is struggling now so probably not…(if you’re struggling why continue to advertise in such as way?? madness in my opinion!!!)

Am I disappointed that wedding directories (considering I have one), aren’t featured higher? No. I actually feel relieved. This is because my directory is free to advertise in, so my suppliers have nothing to lose and everything to gain.

I did my research – there are lots of directories out there ranging from free up to about £300 for a year’s advertising> Sometimes they do wedding fairs, magazines or brochures on top of that, so you have to fork out more…its a LOT! When you add it all up, could it afford you a stand at the next national wedding show???

 Some directories are a great success, and some are not. I’ve witnessed many suppliers not signing up for a second year and it will be interesting to observe what happens this year, especially with the VAT rise. I anticipate some directories reducing their yearly fees (I’ve already seen this in some instances), or increasing their yearly fees.

Back to wedding shows. This is the only suprise really. You’d think they’d feature more highly, but when I spoke to some suppliers, they say they much prefer local wedding fairs and dont want to spend more than £100 on exhibiting to be sure of a good return. Thank goodness our fairs are less than that to exhibit with eh??

Share your thoughts!

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