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So, one year on, is there any difference in your views on what the most effective advertising is for your wedding business? Lets see what this year’s results are!

Wedding Magazines 1.15%

Newspaper Advertisements 0%

wedding directories 8.05%

Word of Mouth 19.54%

Features on Blogs 8.05%

Your Website 21.84%

Discussion Forums/Chat Rooms 5.75%

Flyers/Business Cards 2.3%

Wedding Fairs 13.79%

Recommended Supplier lists 4.6%

Facebook 11.49%

Twitter 2.3%

Bebo 0%

pay per click 1.15%

google adverts 0%

Other: 0%

As you will see, the most popular advertising option is ‘website’. In second place is ‘word of mouth’ with ‘wedding fairs’ in third.

It seems the least expensive, or zero cost, options are the most successful for you.

Facebook, blogs and directories have seen a wee increase on last year whilst we suspect some wedding businesses have yet to try Twitter (you should, its very effective!)

Any surprises? Any comments, please post them below!

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Last year we asked wedding suppliers to let us know what types of advertising they found most effective and to comment further to let us know what does and what doesn’t work for you.

One year later, we are asking the same question, to see what’s changed in one year.

Please take part!

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Your Wedding at Loch Lomond are absolutely delighted to have been shortlisted for an ‘Incredible Wedding Supplier’ award within the category of ‘Most Supportive Wedding Supplier’.

Many thanks to all who nominated us. In order to become a finalist, we require you to keep voting for us, and you can do so here: http://www.icethecake.co.uk/Awards/supportive/semifinalistsupportive1

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Hopefully this collage will provide you with some ideas if you are thinking of a PINK themed wedding. When visiting any of the websites, and placing an order, dont forget to mention you found their details here!

.yourweddingatlochlomond.co.uk

Free to use, Free to advertise – forever

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Every Friday morning, wedding professionals around the country, who use the social networking site Twitter, visit www.easyweddingsearch.com to find out if they have made “the list”. The rest of the morning is spent either squeeling with glee all over Twitter or grumbling about having gone down “the list“, or not being featured.

What is “the list” I hear you ask?

The list is created by Christian of www.easyweddingsearch.com who you can follow on Twitter at @ukweddings. Christian checks against over 5000 wedding professionals on Twitter. He’s the only one who knows the exact criteria for getting onto the list, but he says its all to do with your ‘influence’, not how much you tweet or how many followers you have.

However, further down this page, I have offered my own personal tips as to how you can make Twitter work for you. I can’t guarantee it will get you onto the list though, but if it does, make sure you thank me!

How important is “the list”?

Some people might laugh at those who shout about being on “the list”. They might consider physical awards much more important and yes, they are important.

However, speaking from personal experience, being on “the list” can make a HUGE difference to your website hits, your sales, enquiries and most especially, to the numbers of people who will then recommend you to other wedding suppliers and brides/grooms to be.

Think about all those wedding professionals, some VERY well known, that feature on, or follow “the list”. Wouldn’t you like them to notice your name? Click on your name? Follow you? Tweet to you? Retweet your tweets? Suggest you to their customers? And you get the idea…

How do I get on “the list”?

As I said earlier, only Christian from www.easyweddingsearch.com knows the exact criteria. He has posted some tips up on his site if you want to check them out. However, here are my own personal tips as to how you can make twitter work for you, whether or not you end up on “the list”.

1. Tweet

It may seem obvious, but if you’re only going to tweet once a week, then you’re not going to have much luck getting yourself known.

2. Network

Follow other wedding professionals and get to know them. Pay attention to what they tweet about and get ideas from this.

3. Retweet

If you like what people tweet, Retweet it. You are promoting them. They’ll be grateful. They’ll pay you more attention and might retweet what you say. Free promotion.

4. Follow messages

You may have heard of “Follow Friday”, “Wedding Wednesday”, “Tagging Tuesday” etc. Its easy and less time consuming to put several Twitter usernames into one message with a ‘Follow Friday’ and click on ‘Tweet’, and there are Twitter applications to help you with this BUT unless you don’t know your follower that well, doing this risks making you look like you haven’t made the effort to get to know your follower properly.

Having individual follow messages such as “follow @aperson because she’s got a new offer on…” shows that you know the person, you’ve taken the time to find out what they do and you’re telling people exactly why this person should be followed. They’ll be grateful and might return the favour.

5. Tweetdeck, Tweetlonger, SocialOompth, FF Helper etc

These are all tools and applications which can make your Twitter experience much easier. I love ‘Tweetdeck’, Twitter has become so much easier with it because now everything is on one page and filtered etc.

Other systems out there allow you to send automatic ‘thank you for following’ messages or to set up regular tweets if you want to keep repeating your message without typing it over and over again.

6. Join in the conversation

No matter how ridiculous the topic may seem! If you’re going to post constantly about your product, your service etc, that can get a bit boring and people might switch off.

Mix it up. Have messages about your product, your offers, alongside messages about television programmes etc. If you’re a cake maker and there’s a photographer who shares your love of Jane Austen, chat away about it, leave them with the impression that “Mrs. cake is such a nice friendly person…” and there you go, someone else who likes you and might remember you when speaking with clients.

7. Link Twitter to Facebook etc

You can link your Twitter account to Facebook and vice versa, so that when one updates, the other is automatically updated also. If you have TweetDeck installed, you can update even more pages all at once.

Be careful though, that you don’t rely entirely on this. If all your Twitter posts are really Facebook posts then you are not getting the full benefit of Twitter or indeed any other social media page that you link Facebook too.

8. Follower numbers

As my husband, rather wisely, informed me – “Fans and Followers mean nothing, if they aren’t buying from you etc”.

So yes, by all means, encourage people to follow you on Twitter and ‘like’ you on Facebook etc, but then what? Are they buying your products, using your services, recommending you? You could end up with 1000 followers/likers where only 100 are actual customers.

Do encourage people to ‘like’ you etc but you then have to then make the likers/followers buy from you!

9. Don’t underestimate Twitter/Social Media!

Some have scoffed at the usefulness of Twitter/Facebook etc with regards to promoting themselves, only to make a U Turn!

Twitter and other social media sites are FREE to use, so FREE advertising for you. There have been lots of stories in newspapers recently about how social media has helped people get jobs etc.

Traditional methods are still used, such as leaflets, brochures, newspaper adverts, but the internet is taking over. Don’t be a dinosaur and just stick to the traditional methods. Keep up to date by using traditional methods of advertising alongside more modern methods, and you will benefit doubly.

10. Turn yourself into a red spiky cyborg called bananakaffalatta

Otherwise known as Sarah, “the Queen” or @hhjtinygems on Twitter. Hehehe

Follow us on Twitter: www.twitter.com/wedatlochlomond www.yourweddingatlochlomond.co.uk

Follow Christian on Twitter: www.twitter.com/ukweddings

www.easyweddingsearch.com

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